I finally, found some motivation, and installed a blog on NeoScholar.
One of my Pet Projects has reached adolescence, and needs a voice.
There I can drone on about the joy of books, market prices, shipping costs and it might actually be relevant !
Found this via William Gibson (of all people !)
Quite appropriate, that the style of story telling and visuals is a bit “Monty Python esque”
It’s called 16 words
Boing Boing is running an article “Banner ads work subliminally“. Following the bouncing ball of links We get to Ars Technica The Psychology of Banner Ads, and finally to the Journal of Consumer Research Paper Abstract An Examination of Different Explanations for the Mere Exposure Effect.
Quoting from the Ars Technica Article:
Different pools of students were exposed to Pretec ads zero, five, or 20 times.
Afterwards, when asked about their negative feelings towards the brand, the number of exposures made absolutely no difference. In contrast, those students asked about their positive feelings towards the brand saw those feelings increase in a linear fashion based on the number of exposures.
Scary .. just seeing the ads gave the view positive feelings towards the brand.
Now, back to the the academic abstract, which is almost unreadable .. in fact I read it a few times, and only understood it because I had read the previous articles. I think sometimes that the writing style of academia makes their material unreachable to most .. which is a bad thing if they have something useful to say.
Thankfully, Boing Boing and Ars Technica interpreted this for me, otherwise I would have passed over the abstract without any understanding at a quick glimpse .. I think the academics could learn a thing or two from blogs about naming articles and making them understandable !!